I am a marketing and technology project manager based in Los Angeles.
My expertise lies in transforming ideas into actionable project plans and being the glue that holds a team together.
Portfolio
Website Design & Development
I managed the website design and Drupal development of Rally to Read (read the Case Study I wrote here). I also managed the website redesign and Wordpress development of National Hearing Test (an AARP partner).
P&G A/B Testing
I helped conduct over 50 A/B test for P&G brands Crest and Oral-B leading to an overall conversion lift of 9.6% on mobile and 11.7% on desktop. Read the case study I wrote about this work here: Case Study
.png)
Landing Page Design & Development Project Management
I've managed hundreds of landing page development and design projects for clients including AARP, Inogen, P&G, DiscountMugs, and more.
Paul Kelly Vodka
Over the last year I worked with my fiancés family on their premium sweet potato vodka business. I helped them acquire a national distributor, increase marketing efforts, and develop standard business operations.
.png)
Westfield Century City Pop-Up
I helped United Nude open it's first Los Angeles pop-up at Westfield Century City Mall in 2019. Equipped with an augmented reality experience, the storefront ran for two months and generated more sales than any brand that had previously held the space.
