I am a digital project manager based in Los Angeles, specializing in web and digital experiences. My strength lies in turning complex ideas into clear, actionable plans and being the glue that keeps creative, technical, and client teams moving together.
Portfolio
ampm Website Accessibility Remediation
I led the full-site accessibility remediation of ampm's website in partnership with Level Access, coordinating development, QA, creative, and account teams to assess and resolve over 100 accessibility issues. Through this initiative, we improved the site's accessibility score from 82 to 92, creating a more accessible experience for users.
Website Design & Development for Reading Is Fundamental
I led the end-to-end website design and Drupal development of Rally to Read, a sweepstakes platform for the nonprofit Reading Is Fundamental—guiding the client through every phase of the project and earning high praise for both execution and collaboration. [Read the case study I authored here.]
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Landing Page Design & Development Project Management
I've managed hundreds of landing page development and design projects for clients in the membership, e-commerce, and non-profit sectors including AARP, Inogen, P&G, DiscountMugs, and more.
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Westfield Century City Pop-Up
I helped United Nude footwear open it's first Los Angeles pop-up at Westfield Century City Mall in 2019. Equipped with an augmented reality experience, the storefront ran for two months and generated more sales than any brand that had previously held the space.
Thorntons Regional Gating Experience Implementation
I led the development of a new regional gating experience for the Thorntons website to support the introduction of earnify™ Rewards. The experience directed users to the appropriate rewards content based on their location, creating a seamless path to learn about and access the new program.
Website Re-design & Development for National Hearing Test
I led the website redesign and Wordpress development of National Hearing Test, an AARP partner. We helped their team implement a new mobile version of the hearing test, made the site mobile-friendly, redesigned the user journey, and better incorporated AARP membership registration.
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P&G A/B Testing
I helped conduct over 50 A/B test for P&G brands Crest and Oral-B leading to an overall conversion lift of 9.6% on mobile and 11.7% on desktop. Read the case study I wrote about this work here: Case Study
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Paul Kelly Vodka
Over the last year I worked with my husband's family on their premium sweet potato vodka business. I helped them acquire a national distributor, increased marketing efforts, and developed standard business operations.
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